Honda Civic Tour

Digital Manager | Brand + Activation

The Honda Civic Tour was a nationwide music tour created to connect Honda with young audiences through live music, cultural relevance, and immersive brand experiences. Each tour stop transformed the venue into a fully branded environment that blended music, lifestyle, and interactive engagement.

As Digital Manager, I helped oversee the on-site digital experience, integrating mobile, social, and interactive touch-points that connected fans directly with the brand. The activation featured a custom Civic designed by the headlining artist, interactive stations, and digital sign-ups that drove measurable engagement. Fans explored the car, entered giveaways, created shareable content, and engaged with Honda in a way that felt authentic, fun, and memorable.