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Music featured: “Controllah” by Gorillaz

About Samitra

About Samitra

About Samitra

Samitra (Sami) is a queer Persian-American creative director and multidisciplinary artist based in Los Angeles. An all-around creative with a passion for raw storytelling, distinct vision, and pure art-making, her work moves between entertainment, art, design, and emerging technology. Her practice blends creative strategy, visual design, production, and marketing.


Rooted in LA and deeply influenced by the city's culture, diversity, and vibrant energy, Sami is guilty of bringing style, hype, and community into everything she touches. A natural connector and host, she's often considered the "glue" that holds the kids together.



For inquiries: samitra.borhanpour@gmail.com

Samitra (Sami) is a queer Persian-American creative director and multidisciplinary artist based in Los Angeles. An all-around creative with a passion for raw storytelling, distinct vision, and pure art-making, her work moves between entertainment, art, design, and emerging technology. Her practice blends creative strategy, visual design, production, and marketing.


Rooted in LA and deeply influenced by the city's culture, diversity, and vibrant energy, Sami is guilty of bringing style, hype, and community into everything she touches. A natural connector and host, she's often considered the "glue" that holds the kids together.



For inquiries:

samitra.borhanpour@gmail.com

What I Do

Creative Direction

I establish the creative vision for brands, campaigns, and experiences, directing visual identity, storytelling, and execution from concept through production.

Brand + Marketing

I develop brand and marketing strategies, defining positioning, messaging, and campaigns that strengthen identity, build visibility, and grow audiences.

Design

I design across digital and physical spaces, from brand identities, websites, key art, and advertising campaigns to sets, exhibitions, and immersive experiences.

Experiences

I lead the creative direction and production of live experiences, from exhibitions and brand activations to immersive installations and events, overseeing teams, logistics, and on-site execution.

Selected Clients & brands

warner records

HONDA CIVIC TOUR

Black Eyed Peas

Cypress Hill

warner records

HONDA CIVIC TOUR

Black Eyed Peas

Cypress Hill

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