FULL REEL
A collective of creatives pushing the boundaries of possibility.
About Samitra
About Samitra
About Samitra
Samitra (Sami) is a queer Persian-American creative director, producer, and strategist based in Los Angeles. She’s an all-around creative with a fixation on raw story, strong visions, and pure art making. Working across music, film, immersive events, and emerging tech, Sami helps defines direction, story, tone, and overall vision. With a background in art direction and marketing, Sami bridges creative vision with practical execution. She is hands-on, collaborative, and experienced in working across disciplines, ensuring projects stay cohesive, intentional, and aligned from start to finish. Rooted in LA and its contradictions, Sami has a passion to bring style, presence, and community into everything. She’s a natural connector and host, often the glue that holds creative circles together. With a background in art direction and marketing, she knows how to carry an idea from instinct to execution without sanding down what made it matter in the first place.
Samitra (Sami) is a queer Persian-American creative director, producer, and strategist based in Los Angeles. She’s an all-around creative with a fixation on raw story, strong visions, and pure art making. Working across music, film, immersive events, and emerging tech, Sami helps defines direction, story, tone, and overall vision. With a background in art direction and marketing, Sami bridges creative vision with practical execution. She is hands-on, collaborative, and experienced in working across disciplines, ensuring projects stay cohesive, intentional, and aligned from start to finish. Rooted in LA and its contradictions, Sami has a passion to bring style, presence, and community into everything. She’s a natural connector and host, often the glue that holds creative circles together. With a background in art direction and marketing, she knows how to carry an idea from instinct to execution without sanding down what made it matter in the first place.
What I Do
Creative Direction
Creative and visual direction across brands, marketing, campaigns, and content. Establishing tone, design, language, and narrative cohesion from concept to execution, including shoots, experiences, and creative-led initiatives.
Marketing + Brand Strategy
Defining positioning, messaging, and narrative frameworks that guide marketing strategy and creative across audiences and platforms.
Pitch Development
Deep understanding of projects translated into clear, compelling pitch narratives designed to secure green lights. Combining structure, story, visual language, and funding-aware messaging to align vision with decision-maker expectations.
Experience-Led Storytelling
Creative direction and strategy for immersive environments, live events, and brand activations. Shaping concept, tone, visual language, and story in close collaboration with teams, guiding projects from early vision through pitch, marketing, and delivery.
Creative Direction
Creative and visual direction across brands, marketing, campaigns, and content. Establishing tone, design, language, and narrative cohesion from concept to execution, including shoots, experiences, and creative-led initiatives.
Marketing + Brand Strategy
Defining positioning, messaging, and narrative frameworks that guide marketing strategy and creative across audiences and platforms.
Pitch Development
Deep understanding of projects translated into clear, compelling pitch narratives designed to secure green lights. Combining structure, story, visual language, and funding-aware messaging to align vision with decision-maker expectations.
Experience-Led Storytelling
Creative direction and strategy for immersive environments, live events, and brand activations. Shaping concept, tone, visual language, and story in close collaboration with teams, guiding projects from early vision through pitch, marketing, and delivery.
Creative Direction
Creative and visual direction across brands, marketing, campaigns, and content. Establishing tone, design, language, and narrative cohesion from concept to execution, including shoots, experiences, and creative-led initiatives.
Marketing + Brand Strategy
Defining positioning, messaging, and narrative frameworks that guide marketing strategy and creative across audiences and platforms.
Pitch Development
Deep understanding of projects translated into clear, compelling pitch narratives designed to secure green lights. Combining structure, story, visual language, and funding-aware messaging to align vision with decision-maker expectations.
Experience-Led Storytelling
Creative direction and strategy for immersive environments, live events, and brand activations. Shaping concept, tone, visual language, and story in close collaboration with teams, guiding projects from early vision through pitch, marketing, and delivery.
Selected Clients & brands
warner records
Narwhal Studios
Black Eyed Peas
Cypress Hill
warner records
Narwhal Studios
Black Eyed Peas
Cypress Hill
warner records
Narwhal Studios
Black Eyed Peas
Cypress Hill
